2 minutes
Izumi excites its shoppers by launching the retailer's first-ever Disney programme! Two programs with different Disney items run simultaneously in two regions in Western Japan. Izumi stores in the Chushikoku area offer a series of delicate Disney towels while shoppers in the Kyusyu area can save and redeem against Disney tableware.
Considering the characteristics of the Japanese artistic taste, all product designs were developed to meet shoppers' preferences. Izumi tapped into its' shoppers appreciation for art and launched a competition for the best design! The competition already received tens of thousands of votes, showing the high engagement of the programme. At the time of writing, the left design has the most success! Which design do you prefer?
Have a look at the full towel range below!
About Izumi
Izumi group once started as a small stall with a wooden door across Hiroshima Station. One year after, the first full-fledged supermarket was opened in Hiroshima in 1961. Nowadays Izumi operates 202 stores in western Japan and was ranked as the 11th largest retailer in Japan based on revenue in 2019. The company expresses four dreams which encompass a better future for its customers, communities, tenants, and employees.
The magic of Mickey & his friends
Cuddly toys are fun and loveable products that bring generations together. Use Disney's plush toys to reward your little shoppers and build a more personal and long-lasting relationship with your grown-up customers.
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