5 minutes
The most wonderful time of the year is approaching! Magically busy, retailers are preparing their stores for one of the most special moments of the year through magical campaigns, extended assortment, and joyful TV commercials. However, retailers are also investing in the next year, as the holiday season can become a memory in a split second, and shoppers are waiting for relevancy straight after!
Lidl introduces ‘Lidl Bear’ for Christmas
Lidl is encouraging shoppers to focus on the importance of family and friends this Christmas with the introduction of the ‘Lidl Bear’, a new festive brand mascot. The Lidl Bear story was launched in November as part of the discounter’s Christmas campaign. Although the retailer’s rival Aldi has seen huge success selling Kevin the Carrot merchandise, Lidl won’t be following suit with Lidl Bear. Instead, the character will be at the forefront of the supermarket’s charitable drive this Christmas, with a nationwide donation initiative – Lidl Bear’s Toy Bank – to deliver new or unwrapped toys and games to children across the UK.
Source: marketingweek.com
It’s beginning to look a lot like Xmas…
It’s the most wonderful time of the year! Nothing can be more true for shoppers across the globe as retailers immerse themselves in the season full of joy and kindness with new loyalty programs.
At New World, shoppers can experience the magic of Christmas with Spiegelau glassware, and shoppers at El Corte Inglés in Spain can set their Christmas tables with the elegant range of vivo | Villeroy & Boch glassware. At the same time, Mercator Slovenia launched a magical Little Village campaign as a follow-up to last year's.
As the holiday season approaches, Disney and Carrefour France have launched a new loyalty program in the colors of Disney's “The Magic of Being Together” Christmas campaign. Shoppers can collect four adorable plush toys from the Mickey and Friends Collection.
Shoppers in Switzerland have met Charly the hedgehog, the new character leading the latest loyalty program at Coop. During this campaign, shoppers can collect and redeem free towels, mugs, and a plush of Charly.
Source: Editorial
Carrefour Group and Publicis Groupe to address the booming retail media market
Carrefour Group and Publicis Groupe have announced their intention to launch a joint venture to address the booming retail media market in Continental Europe and Latin America. Together they will leverage their leadership positions across respective industries, to bring to Europe and Latin America the same scale and connectivity that is enabling the retail media boom in the U.S.
Source: businesswire.com
Morrisons launches new loyalty card
UK retailer Morrisons has launched a new loyalty card offering exclusive discounts for members. The scheme will be rolled out across stores with the new discounts available for its My Morrisons users. Selected discounts are only for loyalty cardholders, and the scheme converts all savings into pounds which are available to spend immediately, meaning shoppers no longer need to save up points or wait for vouchers.
Source: retailgazette.co.uk
Dia Argentina opens 24-hour store format
The Spanish supermarket chain DIA is transforming the format of its 935 stores in Argentina to 24-hour-a-day operations. DIA Argentina announced it plans to spend a total of 100 million dollars between 2021 and 2023 renovating the current stores and opening new locations.
Source: america-retail.com
Pioneering the next in loyalty through campaign at Gorillas
BrandLoyalty has announced its first pilot with major European quick commerce player Gorillas, helping the retailer increase its average order value and frequency as well as boosting its retention rate.
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