3 minutes
Retailers are facing a new reality. Inflation is skyrocketing, and consumer confidence dropped dramatically over the last months. To prevent a drop in footfall or basket size, retailers are launching new initiatives to battle the rising cost of living.
Casino launches subscription program for seniors
After launching its subscription service to students last year, French supermarket chain Casino will now offer the discounted subscription service to seniors. The service gives members a 10% discount on their entire shopping basket, priority checkout, and free home delivery for online orders. The normal subscription costs €10 per month, but students can benefit from the service for €2 per month and now seniors for €2.50 per month.
Source: lineaires.com
Iceland to launch over-60s discount as cost-of-living soars
Iceland, a British supermarket chain with an emphasis on the sale of frozen foods, is to launch a new discount for shoppers who are over 60, to help combat the soaring costs for UK households. Iceland said it would offer over-60s 10% off their shopping every Tuesday to support its older customers through the cost-of-living crisis. The move comes as supermarkets battle for customers, with prices rising at their fastest rate for 40 years. Grocery prices in the UK were 5.9% higher in April than a year ago, according to research company Kantar.
Source: bbc.com
E.Leclerc protects prices on 120 everyday products
E.Leclerc has created an "Anti-inflation Shield”, which will allow shoppers to continue to purchase their everyday products with the assurance that any increases due to inflation will not penalize their purchasing power. From May 4 until July 31, 2022, any price increase from 120 everyday products will be automatically compensated on the customer's loyalty card when they go to the checkout. This measure will be valid in all E.Leclerc Centers as well as on drive.leclerc.
Source: mouvement.leclerc
Sainsbury’s commits to £500m price investment as customer concerns grow
Sainsbury’s chief executive has committed to investing a further £500m in lowering prices as customer concern over the cost-of-living crisis increases. The retailer will focus on keeping the price of essential items low, such as milk, eggs, meat, fish, fruit and vegetables, and key household essentials.
Source: retail-week.com
Kohl's enhances loyalty program to offer members 50% more rewards
Kohl’s has announced the nationwide rollout of its new Kohl’s Rewards program enhancement that will offer all members an elevated earn rate of 7.5% Kohl’s Rewards on every purchase. Kohl’s Rewards members also receive personalized deals and perks throughout the year and a special birthday gift. Previously, all Kohl’s Rewards members would earn 5% Kohl’s Rewards, regardless of payment method.
Source: investors.kohls.com
Strategic collaboration with Disney in the US and Canada
BrandLoyalty has announced a strategic collaboration with Disney in the United States and Canada. This follows the announcement in November 2021 about the continued collaboration with Disney in EMEA.
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