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Loyalty programs have proven to be one of the most effective tactics for intensifying the emotional connection with shoppers whilst helping companies meet and exceed their financial objectives. So, it's no surprise that more and more organizations worldwide are spotting the potential and getting involved. Read more about how brands leverage loyalty in this March edition of 'Things we see in retail & loyalty.
Leveraging loyalty in the digital age
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Burger King introduces loyalty app
COVID-19 is pushing the retail and food industry into a digital transformation. For example, Burger King follows other food giants such as McDonald’s and Starbucks with a digital loyalty program.
The new ‘Royal Perks’ program allows customers to save ten crowns for every $1 spent. Crowns can then be exchanged for discounts on most menu items. For now, the program is still in its pilot phase.
Source: rli.uk.com
Madison Avenue gets its own shopper loyalty program
Madison Avenue, New York’s primary destination for luxury retail, has partnered with Coniq to design a new loyalty-driven shopping experience to increase store visits, reward transactions, and boost sales. The loyalty app IQ Connect from Coniq will reward people for shopping, offer a personalized experience, and allow shoppers to use personal services.
Source: coniq.com
Kaufland Card launches in Slovakia
To make shopping more pleasant and cost-efficient, Kaufland Slovakia is launching a new loyalty card called the Kaufland Card. The card, which can be used both digitally and physically, offers special discounts for members, discount coupons, competitions, and points collection.
For every Euro spent, shoppers participating in the loyalty card programme receive 1 point. The Kaufland Card celebrates its first anniversary with unique benefits such as discounts on phone calls and electricity bills through various partnerships in the Czech Republic.
Data shows that the ratio between digital and physical card users in the Czech Republic is balanced, indicating both options’ importance.
Source: Sources known at editorial
Magnit starts cooperation with Coop Italy to increase shopper loyalty
For several product categories, Coop Italy will supply Magnit through a new partnership. The goal for Magnit is to create a unique assortment, promote traffic growth, and increase shopper loyalty. Two main operations are exercised through the partnership: import of ‘free from’ products such as gluten-free pasta and Italian coffee import.
Source: retail.ru
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