3 minutes
As the retail world slowly emerges from the COVID-19 crisis, retailers are embracing a bigger challenge: how to make their shoppers' lives and livelihoods better for the current and the next generation? Ensuring a sustainable future will force retailers to reimagine their relationships with their shoppers, communities, and our planet.
In this edition of 'Things we see in retail and loyalty', we take a look at how retailers are reimagining relationships in 2022.
CO2 receipts give shoppers carbon impact insights
Following the test of a CO2 receipt at Oda supermarkets in Norway, where shoppers were given an overview of the carbon impact of their shopping basket, the retailer saw a decrease in the number of shoppers buying meat products. The test was implemented after shoppers said they found it almost impossible to assess which products are climate-friendly. Other supermarkets across Europe are now looking at the CO2 receipts to help shoppers become more educated about the impact of their weekly shopping.
Source: RTL News
Gorillas takes over Frichti and partners with Just Eat
Gorillas is tightening its grip on the European flash delivery market. The Berlin express delivery company has taken over its main French and Belgian competitor, Frichti.
In addition, Just Eat Takeaway in Spain will now use Gorillas to deliver groceries from fourteen ‘dark stores’ in the cities of Alicante, Barcelona, Madrid, and Valencia. Providing Just Eat with its first steps in offering online shopping.
Source: retaildetail.nl
Migros offsets CO2
Shoppers using Migros Online can now offset the CO2 emissions of their purchases with a voluntary donation at the checkout. The money raised will go into the M climate fund, which finances climate protection projects in the retailer's supply chain. Through this initiative, the group is hoping to impact its climate protection activities directly.
Source: esmmagazine.com
Asda extends loyalty program trial
British supermarket Asda has announced it will extend its ‘Asda Rewards’ loyalty app trial to shoppers in 48 stores following the success of its initial 16 store trial. Shoppers using the app can earn rewards when buying selected branded and Asda own-label products.
Shoppers will also be able to add to their cash pot by completing in-app missions, such as buying five fruit and veg items to unlock their ‘5 a day badge’. Asda has developed the missions throughout the trial to make them seasonally relevant. So far, Asda shoppers have completed over 200,000 missions across the trial stores.
Source: corporate.asda.com
Uber and BP partner in global grocery delivery partnership
Convenience giant BP is partnering with Uber Technologies, offering an extensive range of quality convenience products, including fresh and prepared foods. BP is the first convenience retailer to team up with Uber Eats on a global level and aims to have more than 3,000 retail locations available on the delivery platform over the next three years.
Source: retailnews.asia
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