Connecting generations through an award-winning program
The excitement of parents and their younglings while collecting Rollinz and following Jedi training sessions was all covered by national and social media. Thanks to the Jedi Academy, children could learn how to use a Lightsaber from Star Wars figurines in Esselunga stores. Esselunga was put in the spotlight during the Star Wars programme and won the award for ‘Best Retail Execution’ at the NC Loyalty Awards and the Promotion Awards.
Dis-Chem offers drugstore customers a magical shopping experience
In a bold and highly unusual move for a drugstore, Dis-Chem Pharmacies with 160 stores in South Africa decided to surprise and delight its shoppers with the magic of Disney.
A game-like progression to turn shoppers into fans
In 2019, for the first time, Hema involved a third party in its app development by letting BrandLoyalty introduce digital collecting into its app. By offering a game-like progression and a mini-loyalty program, Hema encouraged its shoppers to discover all it has to offer.
For years, the hyper-competitive grocery retail landscape in France has been dominated by a leadership race between the E.Leclerc Group and Carrefour Group. At the time we pitched our first Star Wars programme in 2015, E.Leclerc was looking for ways to connect more to new generations and boost its image to become the biggest retailer in France.
Several different franchises offer food retailers the chance to employ popular and newsworthy characters to engage with topics that interest children. As you’ll discover, there’s a lot more to a partnership with Disney than just the ability to tap into hypes around its hugely well-known blockbusters.
Disney Movie Moments programme honoured at the Loyalty Magazine Awards
We are pleased to announce that the Disney Movie Moments promotion at Plus has been presented with a prestigious Loyalty Magazine award in the category "Best use of Communications - including Social Media" at the Loyalty Magazine Awards in London last month.
From mid of August onwards, customers can collect for Disney Best Buddies Micropopz at several Albertsons divisions* across the United States. For quite a few it is their first instant loyalty promotion together with Disney
Immerse yourself in the Disney Movie Moments at Auchan
Shoppers at Auchan Portugal only have one goal in the coming weeks; to collect all the 144 Disney Movie Moments cards. For 8 weeks, shoppers receive a set of trading cards with every €15 spend, next to stamps to save and redeem against the four lovely plush toys - Anna, Elsa, Olaf and Sven - from Frozen. And that's not all...
Disney Clix is conquering Russia! Shoppers can collect all the beloved Disney, non-licensed and supplier-collaborated characters at 21,000 stores across the country! Backed with extensive marketing efforts focused on young shoppers, the loyalty campaign is heading towards becoming a great success!
The ultimate brand fusion: how entertainment became an empire
Having the opportunity to partner with The Walt Disney Company has brought us the chance to deliver the most spectacular moments to shoppers worldwide. Read about how each brand captivates shoppers’ attention!
Who doesn’t love Disney! Its magical formula remains universal and multi-generational. Disney’s storytelling excites and inspires young and old, irrespective of gender, race or culture.
BrandLoyalty announces strategic collaboration with Disney in the United States and Canada
BrandLoyalty has announced a strategic collaboration with Disney in the United States and Canada. This follows the announcement in November 2021 about the continued collaboration with Disney in EMEA.
DisneyVillage at Esselunga: Storytelling across channels
For 8 weeks, shoppers at Esselunga in Italy can collect, build, and create their own Disney Village, co-created by Esselunga, BrandLoyalty and Disney artists.
As of January 23rd, Japan’s retailer Daiso has taken its shoppers on a magical trip through Disney’s infamous metropolis – Zootopia – by launching its first Fixeez campaign. More than 12 million Fixeez at approximately 3,100 stores nationwide are available to be collected. 24 different characters in total, ranging from the familiar CG art from the movie to the cartoon-style character art.
BrandLoyalty celebrates Disney’s 100th anniversary with ALDI Belgium in latest loyalty campaign
BrandLoyalty has announced its first loyalty campaign with ALDI Belgium, offering 'Disney 100 Year' glasses for free, to enthuse and reward its loyal customers.
Make every mealtime magical with Disney & Carrefour
Carrefour has teamed up with BrandLoyalty to offer families an extraordinary Disney cooking experience to celebrate Disney's100th anniversary. The ‘Disney Food Lovers’ campaign is an entertainment-filled adventure that encourages families to cook together.
