We provide winning loyalty campaigns by connecting high-frequency retailers, our partners, and shoppers. BrandLoyalty fully supports the retailer’s journey, from strategy to solution and execution.
We provide winning loyalty campaigns by connecting high-frequency retailers, our partners, and shoppers. BrandLoyalty fully supports the retailer’s journey, from strategy to solution and execution. Inspired by our purpose ‘Next generation happiness’, our goal is to maximize the impact for our clients and minimize the impact on our planet.
We build our loyalty campaigns based on real insights. By evaluating retailer challenges and opportunities, market dynamics, and consumer behavior, we can create the perfect solution that delivers impact.
We adopt a holistic approach based on the defined strategy, ensuring the right mechanics, campaign themes, and high-quality rewards to give meaning to retailers and shoppers.
Using demand forecasting, on-time delivery (through our global network), real-time adjustments and innovative digital tools, we elevate our campaigns to the next level.
Have you ever wanted the license to build campaign ideas seen and engaged by millions of customers at some of the biggest retailers across Japan? Are you a ‘Big Idea’ type of marketing professional but still a wizard in planning out campaign plans and working alongside agencies to deliver marketing collateral? Then this might be just the role for you.
This could be your new LinkedIn Job Title, sounds good right? But what are you going to do as a Project manager? We’re happy to tell you more about it.
Connecting generations through an award-winning program
The excitement of parents and their younglings while collecting Rollinz and following Jedi training sessions was all covered by national and social media. Thanks to the Jedi Academy, children could learn how to use a Lightsaber from Star Wars figurines in Esselunga stores. Esselunga was put in the spotlight during the Star Wars programme and won the award for ‘Best Retail Execution’ at the NC Loyalty Awards and the Promotion Awards.
Pick n Pay is the second-largest supermarket chain store in South Africa. The retailer created a national hype with the help of BrandLoyalty, invading the country with 40 million Stikeez and breaking records with 65 million responses on its hashtag #PnPStikeez as the first supermarket to run a national ‘spend and get’ loyalty programme.
Pionering a new approach. Lowes Foods breaks away from the couponing culture by offering a better digital shopping experience. The retailer collaborated with BrandLoyalty to launch the first digital loyalty programme in the USA: Lowes Foods Kitchen Kaboodle.
Dis-Chem offers drugstore customers a magical shopping experience
In a bold and highly unusual move for a drugstore, Dis-Chem Pharmacies with 160 stores in South Africa decided to surprise and delight its shoppers with the magic of Disney.
By stimulating fun around healthy eating, Coles in Australia was able to drive significant sales lift and encourage children across Australia to eat more fruit and veg.
Increasing member value through consecutive programs
In spring 2019, Alfamart launched its fifth short-term loyalty campaign with RoyalVKB's newly developed Smart Kitchen range. This campaign drove digital redemption further up to 86% and increased the average member spend to over 20%.
A game-like progression to turn shoppers into fans
In 2019, for the first time, Hema involved a third party in its app development by letting BrandLoyalty introduce digital collecting into its app. By offering a game-like progression and a mini-loyalty program, Hema encouraged its shoppers to discover all it has to offer.
For years, the hyper-competitive grocery retail landscape in France has been dominated by a leadership race between the E.Leclerc Group and Carrefour Group. At the time we pitched our first Star Wars programme in 2015, E.Leclerc was looking for ways to connect more to new generations and boost its image to become the biggest retailer in France.
Shoppers turn groceries into gold at Carrefour with Royal VKB
In March 2021, Carrefour in Brazil launched an innovative new loyalty program, one of the first of its kind in Brazil. To bolster its new app, and to attract new users, the leading retailer offered shoppers the chance to earn “Coins” for meeting an individual spend threshold set by the retailer. These Coins could then be redeemed against rewards, including a range of knives from Royal VKB.
Supplier collaboration: the hidden gem of winning loyalty campaigns
Kaufland Bulgaria encourages creativity and self-expression through Fixeez
Everything is more fun with Fixeez! Kaufland capitalized on the popularity of emojis by offering a range of 26 re-stickable patches as giveaways in its Bulgarian stores. With their cool fabric look, the Fixeez quickly brightened up kids’ clothes, backpacks, phone cases and other items.
Cutting-edge loyalty campaign at Carrefour France with Lion Sabatier® International
French shoppers love Lion Sabatier® International knives, so BrandLoyalty provided Carrefour with a cutting-edge campaign to amaze its shoppers with a useful and prestigious top brand whilst driving footfall and increasing basket size.
Several different franchises offer food retailers the chance to employ popular and newsworthy characters to engage with topics that interest children. As you’ll discover, there’s a lot more to a partnership with Disney than just the ability to tap into hypes around its hugely well-known blockbusters.
Disney Movie Moments programme honoured at the Loyalty Magazine Awards
We are pleased to announce that the Disney Movie Moments promotion at Plus has been presented with a prestigious Loyalty Magazine award in the category "Best use of Communications - including Social Media" at the Loyalty Magazine Awards in London last month.
From mid of August onwards, customers can collect for Disney Best Buddies Micropopz at several Albertsons divisions* across the United States. For quite a few it is their first instant loyalty promotion together with Disney
Immerse yourself in the Disney Movie Moments at Auchan
Shoppers at Auchan Portugal only have one goal in the coming weeks; to collect all the 144 Disney Movie Moments cards. For 8 weeks, shoppers receive a set of trading cards with every €15 spend, next to stamps to save and redeem against the four lovely plush toys - Anna, Elsa, Olaf and Sven - from Frozen. And that's not all...
Disney Clix is conquering Russia! Shoppers can collect all the beloved Disney, non-licensed and supplier-collaborated characters at 21,000 stores across the country! Backed with extensive marketing efforts focused on young shoppers, the loyalty campaign is heading towards becoming a great success!
We're at the start of a brand-new year, and so, a good time to reflect on 2020 - a year that will go down in history as a year that caused a decade's worth of disruption. A year that made retailers regain their position as the cornerstone of society. A year that saw heroes of different sizes. A year that altered every industry.
We're celebrating autumn with all the magical characters from Disney's Frozen 2 in South Africa, Namibia, and Botswana! For 8 weeks, shoppers at pharmacy retailer Dis-Chem can collect all 54 Frozen II playing cards. The loyalty campaign features a custom-made app, plenty of activation elements, and limited rare 'Golden Cardz' that unlock special prices!
Shoppers across Germany will find it easy to eat healthily this year, with REWE's new loyalty program. For 14 weeks shoppers are able to collect Silit cookware and Disney tableware across 4000 stores. Shoppers can also choose to collect a herb garden and towels to complete their collection.
Updating Brazilian home bars with Spiegelau glassware
The Brazilian supermarket chain has launched a new collect and redeem programme, rewarding its shoppers for their loyalty with an outstanding Spiegelau glassware range!
Doubling the power of Zwilling at Coop Switzerland
Shoppers at Coop Switzerland have an exceptional opportunity to redefine cooking! Zwilling and Coop Switzerland are providing shoppers with an unbeatable blend of two ranges in one ultimate cooking experience.
Loyalty… Unconsciously or consciously, it influences us every day. While the world is evolving, the essence of loyalty is not. Loyalty is based on a mix of emotion and memory. Loyalty gives purpose and steers happiness.
The Marvel Cinematic Universe is firmly positioned as the highest-grossing film franchise of all time... but the best is yet to come! A new Marvel era has begun in 2021 on Disney+ with the high popularity of WandaVision and The Falcon and the Winter Soldier. Marvel is truly powerful, and so are Marvel loyalty campaigns. Here are 5 reasons shoppers love Marvel, according to our latest global consumer insights.
As France slowly enters summer, Carrefour offers its shoppers the opportunity to collect an exclusive range of glasses and wine accessory from the prestigious brand L’Atelier du Vin!
4 ways empathy will drive the digital shopper journey
Once shopper journeys are digitalised, all empathy disappears. Ask yourself this: Have you put yourself in the shoes of your shoppers during the design process of your digital shopper journey?
What better way to spend time with family than to cook together? To strengthen French family traditions, Intermarché allows shoppers to collect fantastic bakeware items coated with natural Carnauba wax.
Who doesn’t love Disney! Its magical formula remains universal and multi-generational. Disney’s storytelling excites and inspires young and old, irrespective of gender, race or culture.
BrandLoyalty announces strategic collaboration with Disney in the United States and Canada
BrandLoyalty has announced a strategic collaboration with Disney in the United States and Canada. This follows the announcement in November 2021 about the continued collaboration with Disney in EMEA.
Toast with the ones you love with L'Atelier du Vin at Carrefour Brazil
Carrefour Brazil and BrandLoyalty have partnered for the fifth time to launch a 100% digital loyalty campaign with L'Atelier du Vin glasses. Both have a common goal: to engage shoppers, reward them for their loyalty, strengthen the connection between shoppers and the retailer as well as to boost the Super Meu Carrefour App.
BrandLoyalty receives patent for automatic stamps and collectibles dispenser ‘Standi’
BrandLoyalty has announced that the Dutch Patent Office (DPO) has granted the company a patent that covers a ‘dispensing device and method for automatically dispensing collectibles’.
Say "Cheers" to the first 100% digital campaign at Izumi
Shoppers at Izumi in Japan can now collect for a range of high-quality Spiegelau glassware. There are six different items to collect, from red and white wine to champagne and cocktail glasses.
Did you know that 32% of the food waste in the Netherlands takes place at home? Join the movement against food waste. In the Netherlands, Lidl and ‘Too Good To Go’ joined forces to fight food waste together. The goal is to save 73 kilograms of food per household per year.
DisneyVillage at Esselunga: Storytelling across channels
For 8 weeks, shoppers at Esselunga in Italy can collect, build, and create their own Disney Village, co-created by Esselunga, BrandLoyalty and Disney artists.
To understand the key success factors of loyalty campaigns, The Italian ‘Promotion’ magazine interviewed BrandLoyalty's CEO Claudia Mennen in October 2022.
From September 13th, for 6 weeks, Circle K brands in Canada are giving Marvel fans another reason to stop by their stores with the launch of the Marvel Fixeez campaign featuring a famous lineup of 24 Marvel Super Heroes including Hulk, Captain America, Black Panther and more!
BrandLoyalty’s IceMobile pioneers the next in loyalty through campaign at quick commerce player Gorillas
BrandLoyalty has announced its first pilot with major European quick commerce player Gorillas, helping the retailer increase its average order value and frequency as well as boosting its retention rate.
Raise a glass with vivo | Villeroy & Boch Group at Thrifty Foods!
Starting September 29th, 2022, all Thrifty Foods locations rewarded their most loyal shoppers by doing what they already do - shopping at Thrifty Foods! Canadians are able to collect stamps for gorgeous vivo | Villeroy & Boch Group glassware items.
Inspiring national pride with Orange Patches at Albert Heijn
Orange is associated with optimism and energy, and that’s exactly what the Dutch soccer players need during the 2022 World Cup! On its quest to encourage its shoppers to stand behind the Dutch national soccer team as well as strengthen connections amongst its communities, Albert Heijn launched an instant loyalty campaign with ‘Orange patches’.
Sparking joy at El Corte Inglés with vivo | Villeroy & Boch Group
It’s the most wonderful time of the year! Shoppers at El Corte Inglés can immerse themselves into the season full of joy and kindness by setting their Christmas tables with the functionally elegant vivo | Villeroy & Boch Group range!
After its loyalty campaign with Royal VKB glass storage last year, IGA inspires families to cook together this winter season, as shoppers can collect beautiful ovenware and bakeware items.
Capture customer attention with engaging and fun experiences on your very own digital channels. Rewarding your customers has never been this easy and fun.
As of January 23rd, Japan’s retailer Daiso has taken its shoppers on a magical trip through Disney’s infamous metropolis – Zootopia – by launching its first Fixeez campaign. More than 12 million Fixeez at approximately 3,100 stores nationwide are available to be collected. 24 different characters in total, ranging from the familiar CG art from the movie to the cartoon-style character art.
BrandLoyalty celebrates Disney’s 100th anniversary with ALDI Belgium in latest loyalty campaign
BrandLoyalty has announced its first loyalty campaign with ALDI Belgium, offering 'Disney 100 Year' glasses for free, to enthuse and reward its loyal customers.
For just over 3 months, shoppers at EDEKA Rhein-Ruhr can get their hands on ZWILLING’s high-quality Five Star Plus knife range through the retailer’s latest loyalty campaign.
