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We change shoppers' behavior

We provide winning loyalty campaigns by connecting high-frequency retailers, our partners, and shoppers. BrandLoyalty fully supports the retailer’s journey, from strategy to solution and execution. Inspired by our purpose ‘Next generation happiness’, our goal is to maximize the impact for our clients and minimize the impact on our planet. 

We change shoppers' behavior
  • + 000
    years of loyalty
    experience
  • Engaging with over
    000 million
    shoppers every year
  • + 000
    campaigns executed
  • + 000
    stores participated
  • + +160
    food retail clients
  • + +60
    countries

Happy people, better business


Loyalty is a beautiful phenomenon. It is an essential part of friendship, of family, of relationships that you hold dear. Loyalty is about trust and appreciation. It should never be taken for granted. It has to be earned.

Also, in retail, loyalty has to be earned. And this is exactly where BrandLoyalty’s heart and strength lies: boosting loyalty through campaigns that make people happy.

We forge and intensify connections between retailers, brands, and shoppers. Each individual campaign is an example of smart creativity: a tailored mix of data analytics, technology, rewards, storytelling, and, perhaps most importantly, a deep understanding of retail. Because online and offline; we know retail, we love retail, we live retail.

 

Bringing instant happiness to shoppers and guaranteeing playground hypes!

Bringing instant happiness to shoppers and guaranteeing playground hypes!

Bringing instant happiness to shoppers and guaranteeing playground hypes!

Making your most loyal shoppers more loyal.

Our mentality is entrepreneurial and responsible. We’re eager to stay ahead of the curve, anticipating new trends and driving innovation. We support the retailer’s journey, from strategy to solution and execution while taking the risk and managing complexity for our clients. 

Inspired by our purpose ‘Next generation happiness’, our goal is to maximize the impact for our clients and minimize the impact on our planet. Whichever campaign we create, fulfilling big wishes or providing small pleasures, we guarantee to deliver results. Always.

Making people happy and business better.

What we believe in

Our values turn our ambitions into action, to create next-generation happiness.

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Collaboration is at the heart of everything we do.

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Embracing authenticity to unleash smart creativity.

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Going beyond our promises to create happiness for all.

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Staying ahead of the curve, anticipating new trends and driving innovation.

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We love happy people

Our people form the core of our business. Their enthusiasm stimulates our ability to grow. Specialists in our fields, we go above and beyond everyday expectations to make people happy and business better.

About working at BrandLoyalty
Let there be change
Making people happy and business better.

Let there be change

Our purpose, next generation happiness, aligns our business ambitions with our dedication to sustainability. We are continuously rethinking the way we grow, and striving to have a more positive impact on people and planet. 

About CSR at BrandLoyalty
IceMobile: Innovation with impact

IceMobile: Innovation with impact

IceMobile, the digital arm of BrandLoyalty is an innovator in the field of mobile and emerging platforms, user experience, design thinking, and digital business strategy. Together we serve customers with creative and innovative food, leisure, and kids-focused concepts using a total package approach and flawless execution all the way from the factory to the end consumer.

More about IceMobile

Our purpose: Next-generation happiness

Our purpose, next generation happiness, is the compass that influences daily decisions and guides us to a better tomorrow. We want to contribute to a more sustainable future through our campaign-based loyalty programs. We're going beyond the understanding of our own system and incorporate the systems around us to deliver the transformation needed to speed up the change.

About our CSR strategy