Adding a little sparkle to Polish cabinets

It's crystal clear Stokrotka's shoppers will like the current loyalty programme with vivo | Villeroy & Boch we're running at the Polish retailer - this program offers great value for money. The glassware can be redeemed at a starting price of zł 0.99 (€0.22 / $0.24) and through the collaboration with suppliers, Stokrotka allows its shoppers to collect extra stamps when buying supplier-collaborated products. The collectible range consists of wine, beer, water and whiskey glassware as well as 2 types of double-walled glasses. The range is complemented with a wine sleeve and water carafe from Blomus. Have a look at the overview below!

Stokrotka ensures continuous connection with their loyal customers by a radio campaign, social media activation like Facebook competitions, cooperations with influencers and strong communication in the stores with more than 20 different formats of POS materials.