BrandLoyalty celebrates Disney’s 100th anniversary with ALDI Belgium

5 min

BrandLoyalty has announced its first loyalty campaign with ALDI Belgium, offering 'Disney 100 Year' glasses for free, to enthuse and reward its loyal customers.

©Disney 2023

The wait is over for Disney fans in Belgium. As of 25 February 2023 until 8 April, shoppers at the country’s leading discount retailer can add some magic to their homes by collecting a beautiful range of Disney glassware. The collection features a range of 5 iconic glasses that showcase favorite Disney characters. From Minnie Mouse to Donald Duck, there's something for everyone. For every €10 purchased at ALDI, each customer receives a stamp on their savings card. A full savings card entitles the customer to 1 exclusive ‘Disney 100 Year’ glass for free.

The Disney glassware collection is not only beautiful but also highly collectible. Each piece is crafted with the utmost attention to detail and quality, making them the perfect addition to shoppers’ daily routines. Whether enjoying a morning juice or hosting a Disney-themed party, these glasses are sure to bring a smile to shoppers’ faces.

ALDI and Disney have been proven to be a good match to immerse our customers in the magical Disney universe through successful collaborations. The Disney characters are well known by all ages. With this new loyalty campaign, we want to surprise our customers and their families and thank them for their smart choice to shop at ALDI.

Isabel Henderick, Managing Director Marketing & Communication at ALDI Belgium

“It is the first time BrandLoyalty runs a collect & redeem loyalty campaign with ALDI in Belgium, and we’re extremely honored Aldi has chosen to partner up with us this time.” Paul Maas, Sales Director at BrandLoyalty comments. “Our exclusive partnership with The Walt Disney Company allows us to offer unique and magical Disney-inspired campaigns to shoppers across Europe. I can’t wait for this campaign to excite and delight shoppers with an offer they can’t resist.” Maas continues.

The ‘Disney 100 Year’ glassware collection is now available at the 440 ALDI stores across Belgium.

Throughout 2023, BrandLoyalty is celebrating Disney’s 100-year anniversary. For this special occasion, we’re launching a magical range of loyalty solutions in 2023 that celebrate Disney’s timeless stories and beloved characters.

Discover Disney magic

Read more about the magic BrandLoyalty and Disney can bring to your store by checking out our case studies.

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