Give to Get

Retail Loyalty Congress 2015

Barcelona, Spain, 3rd - 5th February 2015

We believe that the future of retailing will be driven by data, which will need to be skillfully analysed. In the new customer-steered dynamic, 'Give to Get' will be the rule: if we want customers to give us something (their data, loyalty, money), we will have to give them something worthwhile in return.

At the RLC in 2015, we explored how retailers can close the loop between data insights and consumer engagement.

Speaker highlights

In 2015 we had some great showstopping speakers taking to the stage:

Justin King
Former CEO Sainsbury's

Justin King was the CEO of Sainsbury's plc for ten years and is credited with reviving the company in the face of growing competition. He is an in-demand speaker, discussing topics such as leadership, turnaround, and retailing. He took to the stage in 2015 to discuss leadership in food retail.
Johnathan MacDonald
Change Expert

Johnathan MacDonald took to the stage in 2015 to discuss with us adopting a change mindset.
Viktor Mayer-Schönberger
Professor of Internet Governance University of Oxford

Viktor Mayer-Schönberger is Professor of Internet Governance and Regulation at the Oxford Internet Institute, University of Oxford. He conducts research into the network economy. He joined our 2015 congress to share his expertise on Big Data.
Kevin Roberts
Former CEO Saatchi & Saatchi

Kevin Roberts was the chief executive officer of the advertising agency Saatchi & Saatchi from 1997 to 2014. He joined us at the 2015 congress to discuss emotional loyalty and connecting with consumers on new levels than just their purchases.
Werner Vogels
Chief Technology Officer Amazon

Dr. Werner Vogels is Chief Technology Officer at Amazon.com where he is responsible for driving the company’s customer-centric technology vision. He joined us at the 2015 event to discuss how customers are increasingly demanding a digitally enhanced experience and how the online retail giant Amazon uses Big Data.
Eric Whitaker
Composer and conductor

Eric Whitacre is an American composer, conductor, and speaker known for his choral, orchestral, and wind ensemble music. He inspired the 2015 audience with the virtual choir, a global phenomenon creating a user-generated choir that brings together singers from around the world and their love of music in a new way through the use of technology.