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We provide winning loyalty campaigns by connecting high-frequency retailers, our partners, and shoppers. BrandLoyalty fully supports the retailer’s journey, from strategy to solution and execution. Inspired by our purpose ‘Next generation happiness’, our goal is to maximize the impact for our clients and minimize the impact on our planet.
In today’s world, where old and new retail formats are rising and declining at a staggering pace, it’s crucial to stay close to your customers - but equally important to stay close to yourself. That’s why we believe that the only way to move your business forward is by ‘Getting Personal’.
Using demand forecasting, on-time delivery (through our global network), real-time adjustments and innovative digital tools, we elevate our campaigns to the next level.
Have you ever wanted the license to build campaign ideas seen and engaged by millions of customers at some of the biggest retailers across Japan? Are you a ‘Big Idea’ type of marketing professional but still a wizard in planning out campaign plans and working alongside agencies to deliver marketing collateral? Then this might be just the role for you.
Pionering a new approach. Lowes Foods breaks away from the couponing culture by offering a better digital shopping experience. The retailer collaborated with BrandLoyalty to launch the first digital loyalty programme in the USA: Lowes Foods Kitchen Kaboodle.
Increasing member value through consecutive programs
In spring 2019, Alfamart launched its fifth short-term loyalty campaign with RoyalVKB's newly developed Smart Kitchen range. This campaign drove digital redemption further up to 86% and increased the average member spend to over 20%.
A game-like progression to turn shoppers into fans
In 2019, for the first time, Hema involved a third party in its app development by letting BrandLoyalty introduce digital collecting into its app. By offering a game-like progression and a mini-loyalty program, Hema encouraged its shoppers to discover all it has to offer.
For years, the hyper-competitive grocery retail landscape in France has been dominated by a leadership race between the E.Leclerc Group and Carrefour Group. At the time we pitched our first Star Wars programme in 2015, E.Leclerc was looking for ways to connect more to new generations and boost its image to become the biggest retailer in France.
StorePal: your loyal companion for in-store execution
Kaufland Bulgaria encourages creativity and self-expression through Fixeez
Everything is more fun with Fixeez! Kaufland capitalized on the popularity of emojis by offering a range of 26 re-stickable patches as giveaways in its Bulgarian stores. With their cool fabric look, the Fixeez quickly brightened up kids’ clothes, backpacks, phone cases and other items.
It's no wonder that young children are often described as 'digital natives. Having spent their whole lives surrounded by technology, they are totally comfortable with the idea of entertaining themselves via a smartphone, laptop, touchscreen and/or HD TV. They seize every opportunity to have a fund digital experience, especially if it relates to their own lives in some way.
Consumers, especially kids, just wanna have fun – and they’re living in a digital world. How can retailers better embrace that reality and add oomph to their loyalty campaigns?
Disney Movie Moments programme honoured at the Loyalty Magazine Awards
We are pleased to announce that the Disney Movie Moments promotion at Plus has been presented with a prestigious Loyalty Magazine award in the category "Best use of Communications - including Social Media" at the Loyalty Magazine Awards in London last month.
We're incredibly proud to announce the K-Master App, which was part of 2019's loyalty campaign at Kaufland, has won a German Digital Award and an Art Directors Club Award! Via the K-Master App, shoppers had the ability to explore the entire Star Wars universe through different stages; the goal was to learn to Master the Force via games, quizzes, and in-store AR missions. Downloads passed the 700,000 and the average daily activity was 10 minutes, showing its huge success.
As shoppers now, more than ever, are leaning towards e-commerce, the entry of your digital store is highly important. We've analyzed the digital entries of supermarkets worldwide and would like to share our findings with you.
The future of family time is both traditional and digital
A year after COVID-19 emerged, families’ daily lives look completely different. Parents are juggling a variety of responsibilities – they are caretakers, teachers, and entertainers whilst also pursuing their professional careers. Clearly, the pandemic has caused ‘family time’ to gain a new dimension.
How often do you think your shoppers try a new recipe? Our consumer research has shown once a month. Retailers are flooding shoppers with more, new, and different recipes yet shoppers want less, familiar and simple.
To successfully drive shopper loyalty, retailers must keep up with the fast-changing environment and bring innovative ideas to the market to remain competitive. In fact, seamlessly integrating digitisation and innovation has proven to create more meaningful relationships with more shoppers. Read more about how brands initiate innovative initiatives in loyalty in this April edition of 'Things we see in retail & loyalty'.
In May 2018, BrandLoyalty issued its first edition of ‘Things we see in retail & loyalty’. Three years later, we’re proud to look back at revolutionary moments in retail & loyalty. Because, as our retail enthusiasts and loyalty specialists say, ‘retail & loyalty is never boring!’. Technological advancements have taken speed over the last years; innovation has remained an important topic whilst sustainability has claimed its rightful place within the retail & loyalty industry.
Nowadays, shoppers are thirsty for new technology. Therefore retailers are constantly innovating to increase the shopping experience and attract even more loyal store visitors. In this edition of 'Things we see in retail and loyalty', we'll highlight technological advancements at Carrefour France and Amazon, an innovative distribution of stamps and a new cashier-less store format.
Retail is constantly evolving to adapt to new technologies, shopper demands, and competition. BrandLoyalty, through its global network, has a bird's-eye view of all developments in the world of food retail and loyalty. In this edition of 'Things we see in retail and loyalty', we'll highlight green initiatives at Kesko Finland and Kaufland Germany whilst shining a light on the upsurge of fast delivery.
4 ways empathy will drive the digital shopper journey
Once shopper journeys are digitalised, all empathy disappears. Ask yourself this: Have you put yourself in the shoes of your shoppers during the design process of your digital shopper journey?
Toast with the ones you love with L'Atelier du Vin at Carrefour Brazil
Carrefour Brazil and BrandLoyalty have partnered for the fifth time to launch a 100% digital loyalty campaign with L'Atelier du Vin glasses. Both have a common goal: to engage shoppers, reward them for their loyalty, strengthen the connection between shoppers and the retailer as well as to boost the Super Meu Carrefour App.
BrandLoyalty receives patent for automatic stamps and collectibles dispenser ‘Standi’
BrandLoyalty has announced that the Dutch Patent Office (DPO) has granted the company a patent that covers a ‘dispensing device and method for automatically dispensing collectibles’.
Say "Cheers" to the first 100% digital campaign at Izumi
Shoppers at Izumi in Japan can now collect for a range of high-quality Spiegelau glassware. There are six different items to collect, from red and white wine to champagne and cocktail glasses.
From September 13th, for 6 weeks, Circle K brands in Canada are giving Marvel fans another reason to stop by their stores with the launch of the Marvel Fixeez campaign featuring a famous lineup of 24 Marvel Super Heroes including Hulk, Captain America, Black Panther and more!
BrandLoyalty’s IceMobile pioneers the next in loyalty through campaign at quick commerce player Gorillas
BrandLoyalty has announced its first pilot with major European quick commerce player Gorillas, helping the retailer increase its average order value and frequency as well as boosting its retention rate.
Hyper-personalization and retail media are fastest growing retail loyalty trends
What a difference a year makes. In just 12 months, our whole world has turned completely upside down. Some retail trends have done a complete 360! No one could have predicted the current environment. A shocking war, skyrocketing energy costs, and unprecedented labor shortages. Inflation is at its highest in forty years*.
After its loyalty campaign with Royal VKB glass storage last year, IGA inspires families to cook together this winter season, as shoppers can collect beautiful ovenware and bakeware items.
Capture customer attention with engaging and fun experiences on your very own digital channels. Rewarding your customers has never been this easy and fun.
As of January 23rd, Japan’s retailer Daiso has taken its shoppers on a magical trip through Disney’s infamous metropolis – Zootopia – by launching its first Fixeez campaign. More than 12 million Fixeez at approximately 3,100 stores nationwide are available to be collected. 24 different characters in total, ranging from the familiar CG art from the movie to the cartoon-style character art.
Make every mealtime magical with Disney & Carrefour
Carrefour has teamed up with BrandLoyalty to offer families an extraordinary Disney cooking experience to celebrate Disney's100th anniversary. The ‘Disney Food Lovers’ campaign is an entertainment-filled adventure that encourages families to cook together.
