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We provide winning loyalty campaigns, by connecting high-frequency retailers, our partners, and shoppers. BrandLoyalty fully supports the retailer’s journey, from strategy to solution and execution.
We provide winning loyalty campaigns by connecting high-frequency retailers, our partners, and shoppers. BrandLoyalty fully supports the retailer’s journey, from strategy to solution and execution.
Our people form the core of our business. Their enthusiasm stimulates our ability to grow. Specialists in our fields, we go above and beyond everyday expectations to make people happy and business better.
We provide winning loyalty campaigns by connecting high-frequency retailers, our partners, and shoppers. BrandLoyalty fully supports the retailer’s journey, from strategy to solution and execution. Inspired by our purpose ‘Next generation happiness’, our goal is to maximize the impact for our clients and minimize the impact on our planet.
BrandLoyalty and all of its affiliated companies worldwide (hereinafter together: “BrandLoyalty” or “we”) collect personal data of job applicants with the purpose to hire personnel, to build a talent pool for future use and to build and maintain a strong employer brand. Personal data of job applicants is collected directly from job applicants through their application or from several sources on which (potential) job applicants have posted a public profile, such as LinkedIn.
This year we will go 'into the deep' on key topics within the food retail industry. Together we'll explore how retailers themselves need to differentiate, by showing insights into what truly matters to the end consumer and what opportunities technology offers today and in the future.
Bi-annually BrandLoyalty hosts its Retail Loyalty Congress (RLC) at different locations around the world. With more than 400 C-Level, invite-only guests from some of the world’s leading high-frequency retailers, the RLC is a fantastic opportunity to discuss the latest innovations, network with other like-minded peers and learn from best-practice examples.
This year we will go 'into the deep' on key topics within the food retail industry. Together we'll explore how retailers themselves need to differentiate, by showing insights into what truly matters to the end consumer and what opportunities technology offers today and in the future.
Taking guests on a journey to happiness, the 2018 event lasted three days, across two countries for one congress. Starting in the happiest place on earth, Disneyland Paris, BrandLoyalty transported guests back to their childhood before whisking them away to our second location, Bologna, the capital of food, where they could explore the world’s first food theme park, FICO Eataly World.
In today’s world, where old and new retail formats are rising and declining at a staggering pace, it’s crucial to stay close to your customers - but equally important to stay close to yourself. That’s why we believe that the only way to move your business forward is by ‘Getting Personal’.
We believe that the future of retailing will be driven by data, which will need to be skillfully analysed. In the new customer-steered dynamic, 'Give to Get' will be the rule: if we want customers to give us something (their data, loyalty, money), we will have to give them something worthwhile in return.
At the RLC in 2015, we explored how retailers can close the loop between data insights and consumer engagement.
Since joining BrandLoyalty, Claudia witnessed a number of key changes at BrandLoyalty and in the retail & loyalty industry in general. In a series of columns, Claudia shines a light on retail & loyalty, her leadership style, company culture, current global issues, and more... Have a look at the latest articles below!
This year we will go 'into the deep' on key topics within the food retail industry. Together we'll explore how retailers themselves need to differentiate, by showing insights into what truly matters to the end consumer and what opportunities technology offers today and in the future.
We are team BrandCharity. For over 15 years BrandCharity has been giving back to communities worldwide. Bringing together a group of colleagues from around the world, we realize how fortunate we are, and therefore created BrandCharity.
We build our loyalty campaigns based on real insights. By evaluating retailer challenges and opportunities, market dynamics, and consumer behavior, we can create the perfect solution that delivers impact.
We adopt a holistic approach based on the defined strategy, ensuring the right mechanics, campaign themes, and high-quality rewards to give meaning to retailers and shoppers.
Using demand forecasting, on-time delivery (through our global network), real-time adjustments and innovative digital tools, we elevate our campaigns to the next level.
Can’t wait to tell the world you’re about to start at BrandLoyalty? We’ve got you covered! Here you'll find different visuals and text options you could use for your social media post.
Have you ever wanted the license to build campaign ideas seen and engaged by millions of customers at some of the biggest retailers across Japan? Are you a ‘Big Idea’ type of marketing professional but still a wizard in planning out campaign plans and working alongside agencies to deliver marketing collateral? Then this might be just the role for you.
This could be your new LinkedIn Job Title, sounds good right? But what are you going to do as a Project manager? We’re happy to tell you more about it.
Connecting generations through an award-winning program
The excitement of parents and their younglings while collecting Rollinz and following Jedi training sessions was all covered by national and social media. Thanks to the Jedi Academy, children could learn how to use a Lightsaber from Star Wars figurines in Esselunga stores. Esselunga was put in the spotlight during the Star Wars programme and won the award for ‘Best Retail Execution’ at the NC Loyalty Awards and the Promotion Awards.
Pick n Pay is the second-largest supermarket chain store in South Africa. The retailer created a national hype with the help of BrandLoyalty, invading the country with 40 million Stikeez and breaking records with 65 million responses on its hashtag #PnPStikeez as the first supermarket to run a national ‘spend and get’ loyalty programme.
Pionering a new approach. Lowes Foods breaks away from the couponing culture by offering a better digital shopping experience. The retailer collaborated with BrandLoyalty to launch the first digital loyalty programme in the USA: Lowes Foods Kitchen Kaboodle.
Dis-Chem offers drugstore customers a magical shopping experience
In a bold and highly unusual move for a drugstore, Dis-Chem Pharmacies with 160 stores in South Africa decided to surprise and delight its shoppers with the magic of Disney.
By stimulating fun around healthy eating, Coles in Australia was able to drive significant sales lift and encourage children across Australia to eat more fruit and veg.
Increasing member value through consecutive programs
In spring 2019, Alfamart launched its fifth short-term loyalty campaign with RoyalVKB's newly developed Smart Kitchen range. This campaign drove digital redemption further up to 86% and increased the average member spend to over 20%.
A game-like progression to turn shoppers into fans
In 2019, for the first time, Hema involved a third party in its app development by letting BrandLoyalty introduce digital collecting into its app. By offering a game-like progression and a mini-loyalty program, Hema encouraged its shoppers to discover all it has to offer.
For years, the hyper-competitive grocery retail landscape in France has been dominated by a leadership race between the E.Leclerc Group and Carrefour Group. At the time we pitched our first Star Wars programme in 2015, E.Leclerc was looking for ways to connect more to new generations and boost its image to become the biggest retailer in France.
Shoppers turn groceries into gold at Carrefour with Royal VKB
In March 2021, Carrefour in Brazil launched an innovative new loyalty program, one of the first of its kind in Brazil. To bolster its new app, and to attract new users, the leading retailer offered shoppers the chance to earn “Coins” for meeting an individual spend threshold set by the retailer. These Coins could then be redeemed against rewards, including a range of knives from Royal VKB.
Supplier collaboration: the hidden gem of winning loyalty campaigns
Kaufland Bulgaria encourages creativity and self-expression through Fixeez
Everything is more fun with Fixeez! Kaufland capitalized on the popularity of emojis by offering a range of 26 re-stickable patches as giveaways in its Bulgarian stores. With their cool fabric look, the Fixeez quickly brightened up kids’ clothes, backpacks, phone cases and other items.
Cutting-edge loyalty campaign at Carrefour France with Lion Sabatier® International
French shoppers love Lion Sabatier® International knives, so BrandLoyalty provided Carrefour with a cutting-edge campaign to amaze its shoppers with a useful and prestigious top brand whilst driving footfall and increasing basket size.
Loyalty methods are evolving rapidly. Are you? Retailers have always understood the importance of developing a loyal customer base. So they’ve used different strategies over the years in order to gain competitive advantage and differentiate themselves in a highly competitive industry offering a similar product mix. Jeff Berry, Research Director at Colloquy, takes us on a quick trip through the history of loyalty programmes.
BrandLoyalty Reloaded is the title of the Red Paper published by Kevin Roberts, Executive Chairman of Saatchi & Saatchi. Why red rather than white? Because red is the colour of passion, hope and optimism. And because it’s time to move to a more vivid and heartfelt consumer experience. Here’s a quick digest of what one of the brightest thinkers in adland has to say.
Several different franchises offer food retailers the chance to employ popular and newsworthy characters to engage with topics that interest children. As you’ll discover, there’s a lot more to a partnership with Disney than just the ability to tap into hypes around its hugely well-known blockbusters.
Consumers, especially kids, just wanna have fun – and they’re living in a digital world. How can retailers better embrace that reality and add oomph to their loyalty campaigns?
Disney Movie Moments programme honoured at the Loyalty Magazine Awards
We are pleased to announce that the Disney Movie Moments promotion at Plus has been presented with a prestigious Loyalty Magazine award in the category "Best use of Communications - including Social Media" at the Loyalty Magazine Awards in London last month.
If you’ve ever wondered how your loyalty programme is doing, you can now analyze it – and adjust it if necessary – while it’s running. BrandLoyalty’s Analytical Framework can process transactional data within two days and provide a meaningful analysis within a week. Its speedy turnaround is designed to put you in control of your programme so that you can maximize its impact – and your ROI. Curious to know more?
The partnership with Topsport Community, which will run for three years, allows BrandLoyalty to acquire knowledge and insights about top sport via Topsport Community’s extensive network and events.
Since 2007 BrandLoyalty is running loyalty programmes with LaComer which was previously called Commercial Mexicana. Shoppers at LaComer love the traditional 'save and redeem' model as after 34 loyalty programmes the 35th has launched opportunising them to save for pans from WMF.
For more than 70 years, Tupperware has been striving to make a positive impact on the world by its reusable solutions that minimise plastic and food waste. Together with Tupperware we were able to market to a broader audience by including its items in loyalty programmes. We're extremely proud to have run several Tupperware programmes in Europe at among others, Carrefour, Coop, Billa, Merkur and Rewe.
The first external WaldonLake battle at Lenta was held where colleagues take control as they become a supermarket manager. Colleagues are responsible for running a supermarket, defining and setting business targets, and for three years, they must design a promotional calendar that best fits their targets and the changing market circumstances.
Together with all industries right now, the retail world is heavily affected by COVID-19. In response to this rapidly expanding crisis, retailers from across the world have come up with creative ideas to help their employees, consumers, and communities. In this month's edition, we will mainly focus on these ideas. Not only to show how flexible the industry can be but also to understand how some companies are approaching the situation so others can learn from it now and in the future.
At the beginning of March, Albert Heijn started its second loyalty program with Royal VKB storage items. While the program was loved by shoppers and performing really well, the retailer decided to pause it to make operations a priority at the start of the COVID-19 crisis.
Grocery retailers are innovating in COVID-19 times. In this edition, you will find several examples of grocery retailers adapting their business to the 'new normal'. From corrugated solutions to Ramadan essentials food boxes, retailers are more creative than ever before.
In 2016, BrandLoyalty's PhD student Nick Bombay discovered a huge hole in the research of membership-based loyalty programmes. Although a lot of data existed in the field of loyalty marketing, there was only information available which compared the effectiveness of a loyalty scheme on member vs non-members. Nick took up the challenge of creating one of the biggest research projects into membership-based loyalty programmes to date.
When it comes to COVID-19, the government's focus in several countries is slowly shifting from ways to address health and safety risks while also providing a suitable level of economic activity. Consequently, retailers are moving from practices to ensure safety in-store towards novel developments to protect and enlarge their customer base.
BrandLoyalty joins the United Nations Global Compact
Today, we are pleased to announce that we have joined the United Nations Global Compact initiative — a voluntary leadership platform for the development, implementation and disclosure of responsible business practices.
To mark our 25th anniversary we are pleased to treat you with the 25th and special edition of ‘Things we see in retail and loyalty’. The newsletter was first distributed to our clients and partners in May 2018, and since then has catapulted itself to a well-loved monthly newsletter, that our clients and partners love to receive in their mailbox. Read more to discover highlights of this newsletter with insights of decades of retail and loyalty.
For over 25 years, our business approach has evolved around creating happiness. In 2020, we've challenged ourselves on 6 clear sustainability 2025 targets to ensure we’re creating happiness in the most caring and responsible way, now and for future generations.
June has been a month of radical developments when it comes to smart solutions. By implementing these intelligent solutions, retailers are trying to regain shoppers' trust in-store while surprising them with innovations to enhance the shopper experience. Read all about it in this edition of 'Things we see in retail & loyalty'.
We're incredibly proud to announce the K-Master App, which was part of 2019's loyalty campaign at Kaufland, has won a German Digital Award and an Art Directors Club Award! Via the K-Master App, shoppers had the ability to explore the entire Star Wars universe through different stages; the goal was to learn to Master the Force via games, quizzes, and in-store AR missions. Downloads passed the 700,000 and the average daily activity was 10 minutes, showing its huge success.
From mid of August onwards, customers can collect for Disney Best Buddies Micropopz at several Albertsons divisions* across the United States. For quite a few it is their first instant loyalty promotion together with Disney
The use of AI and VR has increased since COVID-19 and has helped retailers to connect to its shoppers. For example, Magnit Russia developed a 3D virtual store tour by recording millions of data points in-store. Read all about it in this edition of 'Things we see in retail & loyalty'.
For the first time in the French retail history, we're bringing STAUB products to French grocery stores! For 4 months, shoppers at Carrefour France can save & redeem the iconic products. Funnily, STAUB has quite some similarities with Carrefour - both brands convey their passion for food and are proud of their French heritage but are globally well-known.
The last couple of months caused a decade worth of retail disruption, and retailers are changing today's activities to thrive tomorrow. In this edition of 'Things we see in retail & loyalty' we shine a light on initiatives that fight one of the world's biggest problems; food waste. Last month we saw retailers implementing new methods to ensure frictionless commerce too. Read all about it below!
Immerse yourself in the Disney Movie Moments at Auchan
Shoppers at Auchan Portugal only have one goal in the coming weeks; to collect all the 144 Disney Movie Moments cards. For 8 weeks, shoppers receive a set of trading cards with every €15 spend, next to stamps to save and redeem against the four lovely plush toys - Anna, Elsa, Olaf and Sven - from Frozen. And that's not all...
Fresh greens hit the vertical shelves at Whole Foods
The new Whole Foods Market in Manhattan features the latest mini-farm technology from Farm.One. It features an in-store vertical farm with freshly grown blue spice basil, which is directly used in the store's kitchen. When shoppers enter the store, they are welcomed by the fresh fragrance of basil, which grows in a three-level deep water culture hydroponic system.
When I took up the role as CEO of BrandLoyalty, I felt strongly that one of my key responsibilities is to enhance our contribution to sustainability. To emphasise this, we have recently updated our purpose to ‘Next generation happiness’. This is the compass that directs all our daily decisions and guides us in building a happier world for future generations.
Biometric data is an emerging technology in retail, with the most common examples being fingerprint and facial recognition. However, these two methods come with privacy and identity theft issues. Amazon tries to combat these by introducing a biometric identifier that's considered more private; palm recognition. Read further to learn more about this and all other retail news in this edition of 'Things we see in retail & loyalty'.
Samokat in Russia, Alibaba’s Freshippo in China, and Picnic in the Netherlands are online natives in food retail around the world and currently disrupting the market. These 3 online players around the globe are hot, but why?
Gen-Z is tired of boomers bunching them together with millennials. Yet, what does that teach us about them? Read further to learn how the smallest nuances in cultural context can make or break a loyalty campaign.
Izumi excites its shoppers by launching the retailer's first-ever Disney programme! Two programmes with different Disney items will run simultaneously in two regions in Western Japan. Izumi stores in the Chushikoku area offer a series of delicate Disney towels while shoppers in the Kyusyu area can save and redeem against Disney tableware.
After a lustrum of consecutive Star Wars loyalty programmes at E.Leclerc, the retailer ended the Star Wars saga last year. But the heroic vibe continued... E.Leclerc launched a programme featuring all Marvel heroes!
Retailers often introduce new or upgraded store concepts. Especially in this digital age, perfectly balanced omnichannel concepts are essential to delivering high value to shoppers. One example of a balanced concept is the new flagship store of Coop Sweden, where 'new technology meets local food crafts'.
Disney Clix is conquering Russia! Shoppers can collect all the beloved Disney, non-licensed and supplier-collaborated characters at 21,000 stores across the country! Backed with extensive marketing efforts focused on young shoppers, the loyalty campaign is heading towards becoming a great success!
Why Walmart is changing its international approach
Within two months, Walmart sold multiple business units in various countries, including Japan, Argentina, and the UK. Interestingly, the retraction process differs per market, raising the question of which strategic motives are behind the divestiture of these business units.
Community involvement is vital in retail's competitive landscape. Retailers aren't underestimating the power of giving back to community. Across the world, social initiatives arise. In The Netherlands Jumbo set up an 'Open Fridge' where shoppers with a tight budget can take healthy products for free.
We're at the start of a brand-new year, and so, a good time to reflect on 2020 - a year that will go down in history as a year that caused a decade's worth of disruption. A year that made retailers regain their position as the cornerstone of society. A year that saw heroes of different sizes. A year that altered every industry.
It's the beginning of a brand-new year, and with it comes new year's resolutions or simply put: good practices! Read further to discover how retailers dare to do good in this January edition of 'Things we see in retail & loyalty'.
Unsurpassed dining experience
As shoppers now, more than ever, are leaning towards e-commerce, the entry of your digital store is highly important. We've analyzed the digital entries of supermarkets worldwide and would like to share our findings with you.
The world of food retail is highly disruptive, and consumers expect a convenient shopping experience more than ever before. To stay ahead, retailers must be 'thinking outside the box'. Walmart took this quite literally when introducing the 'Smart Box', a new grocery delivery method. Read all about this and other 'out-of-the-box' solutions in this February edition of 'Things we see in retail & loyalty'.
We're celebrating autumn with all the magical characters from Disney's Frozen 2 in South Africa, Namibia, and Botswana! For 8 weeks, shoppers at pharmacy retailer Dis-Chem can collect all 54 Frozen II playing cards. The loyalty campaign features a custom-made app, plenty of activation elements, and limited rare 'Golden Cardz' that unlock special prices!
Shoppers across Germany will find it easy to eat healthily this year, with REWE's new loyalty program. For 14 weeks shoppers are able to collect Silit cookware and Disney tableware across 4000 stores. Shoppers can also choose to collect a herb garden and towels to complete their collection.
Loyalty programs have proven to be one of the most effective tactics for intensifying the emotional connection with shoppers whilst helping companies meet and exceed their financial objectives. So, it's no surprise that more and more organizations worldwide are spotting the potential and getting involved. Read more about how brands leverage loyalty in this March edition of 'Things we see in retail & loyalty.
Things we see in retail & loyalty, a deep dive. At BrandLoyalty, our kids-focused concepts are based on the STEAM method, which helps kids think creatively to prepare them for jobs that don’t even exist yet! Here’s a selection of our concepts that boost creativity among young shoppers and therefore build a positive connection with your brand.
Disney StarWars Flash Heroes are connecting generations at Eurospin stores in Italy, Croatia and Slovenia! Only on 6 Saturdays shoppers can collect exclusive Star Wars Flash Heroes miniatures of the most famous characters.
How often do you think your shoppers try a new recipe? Our consumer research has shown once a month. Retailers are flooding shoppers with more, new, and different recipes yet shoppers want less, familiar and simple.
Developments in the dark kitchen market and the implications for retail
The dark kitchen market, also known as "ghost kitchens", are brands that deliver prepared meals at home through online ordering via the internet or mobile apps. Currently, supermarkets and convenience stores are also tapping into this promising business model. Learn more about the 10 latest developments and the implications for retail.
To successfully drive shopper loyalty, retailers must keep up with the fast-changing environment and bring innovative ideas to the market to remain competitive. In fact, seamlessly integrating digitisation and innovation has proven to create more meaningful relationships with more shoppers. Read more about how brands initiate innovative initiatives in loyalty in this April edition of 'Things we see in retail & loyalty'.
Updating Brazilian home bars with Spiegelau glassware
The Brazilian supermarket chain has launched a new collect and redeem programme, rewarding its shoppers for their loyalty with an outstanding Spiegelau glassware range!
Doubling the power of Zwilling at Coop Switzerland
Shoppers at Coop Switzerland have an exceptional opportunity to redefine cooking! Zwilling and Coop Switzerland are providing shoppers with an unbeatable blend of two ranges in one ultimate cooking experience.
Loyalty… Unconsciously or consciously, it influences us every day. While the world is evolving, the essence of loyalty is not. Loyalty is based on a mix of emotion and memory. Loyalty gives purpose and steers happiness.
In May 2018, BrandLoyalty issued its first edition of ‘Things we see in retail & loyalty’. Three years later, we’re proud to look back at revolutionary moments in retail & loyalty. Because, as our retail enthusiasts and loyalty specialists say, ‘retail & loyalty is never boring!’. Technological advancements have taken speed over the last years; innovation has remained an important topic whilst sustainability has claimed its rightful place within the retail & loyalty industry.
The Marvel Cinematic Universe is firmly positioned as the highest-grossing film franchise of all time... but the best is yet to come! A new Marvel era has begun in 2021 on Disney+ with the high popularity of WandaVision and The Falcon and the Winter Soldier. Marvel is truly powerful, and so are Marvel loyalty campaigns. Here are 5 reasons shoppers love Marvel, according to our latest global consumer insights.
Extending shelf life with Zwilling vacuum products at La Comer
Shoppers who are looking to save money by buying food in bulk or that find their groceries are expiring before they get the chance to use them, can now find the solution at La Comer in Mexico. By collecting stamps in store they can redeem them against the innovative Zwilling Fresh & Save vacuum sealing products!
As France slowly enters summer, Carrefour offers its shoppers the opportunity to collect an exclusive range of glasses and wine accessory from the prestigious brand L’Atelier du Vin!
Nowadays, shoppers are thirsty for new technology. Therefore retailers are constantly innovating to increase the shopping experience and attract even more loyal store visitors. In this edition of 'Things we see in retail and loyalty', we'll highlight technological advancements at Carrefour France and Amazon, an innovative distribution of stamps and a new cashier-less store format.
After a successful launch in January at DekaMarkt Netherlands, Standi has now travelled across the borders to the retail giant of France - Carrefour. Read about the most recent developments!
“Be a hero!” campaign at Food Lover’s Market in South Africa and Namibia this year is hyping up not only kids but also adults who love to drink their morning coffee from a Marvel hero cup!
Retail is constantly evolving to adapt to new technologies, shopper demands, and competition. BrandLoyalty, through its global network, has a bird's-eye view of all developments in the world of food retail and loyalty. In this edition of 'Things we see in retail and loyalty', we'll highlight green initiatives at Kesko Finland and Kaufland Germany whilst shining a light on the upsurge of fast delivery.
4 ways empathy will drive the digital shopper journey
Once shopper journeys are digitalised, all empathy disappears. Ask yourself this: Have you put yourself in the shoes of your shoppers during the design process of your digital shopper journey?
United Supermarkets is providing an opportunity for all the kids to be the hero they want to be! Only for 8 weeks, shoppers can collect exclusive Marvel Micropopz! figurines of the most famous characters. The loyalty programme highlights a never-ending flow of stories with everyday heroes that show the fundamental values in life.
As of 2013, there were only 191,000 self-checkout devices in the world. By 2025, 1.2 million units will be installed, showing the acceleration of digital developments. In this edition of 'Things we see in retail and loyalty', we'll highlight the integration of Just Walk Out (JWO) technologies, the expansion of dispensers to reduce waste, and initiatives taken by retailers to reduce single-use packaging.
Considering the state of our planet, it has become imperative to work together to protect the earth and its resources. Therefore, more and more retailers are taking the initiative and saying 'no' to environmental degradation and 'yes' to protecting our planet. This edition of 'Things we see in retail and loyalty' highlights several sustainable initiatives by Walgreens, Tesco and WWF, and more.
What better way to spend time with family than to cook together? To strengthen French family traditions, Intermarché allows shoppers to collect fantastic bakeware items coated with natural Carnauba wax.
With most of the world slowly going back to normal, retailers are happy to welcome shoppers back into their stores. In fact, the focus on the in-store experience has seen an incredible increase. This edition of 'Things we see in retail and loyalty' highlights several initiatives to elevate the shopper experience at Asda, Hy-vee, and others.
It’s been two years since Claudia Mennen picked up the reigns as BrandLoyalty’s CEO. We asked what makes her tick, keeps her up at night and which learnings have impacted her the most.
The loyalty industry has been riding on past successes for decades. As these campaigns and solutions are working excellently, why consider taking a different approach? Because the retail landscape has changed with magnitude and speed. Let me give you a glimpse into how we’ve put innovation at the heart of our business.
Who doesn’t love Disney! Its magical formula remains universal and multi-generational. Disney’s storytelling excites and inspires young and old, irrespective of gender, race or culture.
With people's daily lives being extremely busy nowadays, all they want is more convenience. Retailers worldwide are tapping into this trend by making shoppers' lives even more convenient. This edition of 'Things we see in retail and loyalty' highlights how Alibaba, Walmart Cabify, and more are taking convenience to the next level.
The world of food retail is constantly evolving and growing - to get ready for the next generation of shoppers. In the December edition of 'Things we see in retail & loyalty', we highlight how retailers such as REWE, Carrefour, Amazon, and Sainsbury's are taking their shoppers into a next-generation experience.
The supply chain is, and has always been one of BrandLoyalty’s strongest USPs, but as new challenges constantly arise, we have to stay on high alert. Our approach is to take even more control over our supply chain.
Grocery stores start the new year with a bang! Magnit, Aldi, Netto, Albert Heijn, Just Eat and ASDA are constantly evolving to optimise their shopper's experiences and make life easier!
Smart Creativity is deeply embedded in our DNA. It defines the way we behave and how we operate. We always push ourselves hard to deliver smart and creative added value for our clients, partners, colleagues and communities.
Quick-commerce, the next generation of e-commerce, is changing the retail scene with speed and magnitude, satisfying the modern shoppers' needs by offering instant food delivery. Shoppers clearly want it all, and they want it now! In this edition of 'Things we see in retail and loyalty', we'll explore quick-commerce initiatives and developments of JD.com, iFood, Jumbo, Buyk and more.
BrandLoyalty has secured 5 Loyalty Awards nominations!
The Oscars of the loyalty industry, the International Loyalty Awards, celebrate excellence, innovation, and best practice in the loyalty industry across the world. This year, BrandLoyalty is proud to be nominated for 5 awards for campaigns and innovations launched in 2021.
Retailers are seizing the day by offering diversified portfolios as well as new technological advancements, giving shoppers what they want, where they want it, and how they want it. In this edition of 'Things we see in retail and loyalty', we take a look at all of the retailers that are branding out into new ventures in 2022.
As the retail world slowly emerges from the COVID-19 crisis, retailers are embracing a bigger challenge: how to make their shoppers' lives and livelihoods better for the current and the next generation? Ensuring a sustainable future will force retailers to reimagine their relationships with their shoppers, communities, and our planet. In this edition of 'Things we see in retail and loyalty', we take a look at how retailers are reimagining relationships in 2022.
BrandLoyalty announces strategic collaboration with Disney in the United States and Canada
BrandLoyalty has announced a strategic collaboration with Disney in the United States and Canada. This follows the announcement in November 2021 about the continued collaboration with Disney in EMEA.
The world is embracing new technological advances to make life easier, and the world of food retail is no exception. Today’s retailers are implementing innovative practices to make retail smarter and more sustainable.
Inflation interruption: Retailers battle cost of living crisis
Retailers are facing a new reality. Inflation is skyrocketing, and consumer confidence dropped dramatically over the last months. To prevent a drop in footfall or basket size, retailers are launching new initiatives to battle the rising cost of living.
Marvel is back again at Food Lover’s Market. After a very successful MARVEL mugs campaign in 2021, Food Lover’s Market could not resist launching another MARVELous campaign in 2022 to reward its loyal shoppers.
Toast with the ones you love with L'Atelier du Vin at Carrefour Brazil
Carrefour Brazil and BrandLoyalty have partnered for the fifth time to launch a 100% digital loyalty campaign with L'Atelier du Vin glasses. Both have a common goal: to engage shoppers, reward them for their loyalty, strengthen the connection between shoppers and the retailer as well as to boost the Super Meu Carrefour App.
The voices of future generations have been heard! World leaders are collaborating to avoid a global disaster. Businesses are following suit at a rapid pace. The situation is clearly not where it should be, but we can still do something
Retail formats are blurring as retailers are diversifying beyond the traditional retail boundaries. More and more, retail is becoming a collaborative space where shoppers can get everything they need at any time and any place.
Adapting retail: Out with the old, in with the new
With an ever-changing shopper, retailers must become more than just a one-trick pony. Adapting to shoppers' needs is the future, meaning that food retail will remain the cornerstone of society, whatever the shopper needs or wants.
BrandLoyalty wins patent opposition case on flowpack packaging technique
BrandLoyalty has announced that the European Patent Office (EPO) has dismissed all objections against granting BrandLoyalty patent number EP3071485B1 which covers ‘the form fill seal procedure for packaging articles in bags filled with air'.
BrandLoyalty receives patent for automatic stamps and collectibles dispenser ‘Standi’
BrandLoyalty has announced that the Dutch Patent Office (DPO) has granted the company a patent that covers a ‘dispensing device and method for automatically dispensing collectibles’.
Say "Cheers" to the first 100% digital campaign at Izumi
Shoppers at Izumi in Japan can now collect for a range of high-quality Spiegelau glassware. There are six different items to collect, from red and white wine to champagne and cocktail glasses.
Did you know that 32% of the food waste in the Netherlands takes place at home? Join the movement against food waste. In the Netherlands, Lidl and ‘Too Good To Go’ joined forces to fight food waste together. The goal is to save 73 kilograms of food per household per year.
Economic headwinds affect retailers’ razor-thin margins, lead to a more significant split of shopping baskets between different retailers, and more price-and-environmental-conscious shoppers. Over the last months, the retail world has turned upside down. So how do retailers keep momentum in times of infinite change?
DisneyVillage at Esselunga: Storytelling across channels
For 8 weeks, shoppers at Esselunga in Italy can collect, build, and create their own Disney Village, co-created by Esselunga, BrandLoyalty and Disney artists.
To understand the key success factors of loyalty campaigns, The Italian ‘Promotion’ magazine interviewed BrandLoyalty's CEO Claudia Mennen in October 2022.
From September 13th, for 6 weeks, Circle K brands in Canada are giving Marvel fans another reason to stop by their stores with the launch of the Marvel Fixeez campaign featuring a famous lineup of 24 Marvel Super Heroes including Hulk, Captain America, Black Panther and more!
BrandLoyalty’s IceMobile pioneers the next in loyalty through campaign at quick commerce player Gorillas
BrandLoyalty has announced its first pilot with major European quick commerce player Gorillas, helping the retailer increase its average order value and frequency as well as boosting its retention rate.
Raise a glass with vivo | Villeroy & Boch Group at Thrifty Foods!
Starting September 29th, 2022, all Thrifty Foods locations rewarded their most loyal shoppers by doing what they already do - shopping at Thrifty Foods! Canadians are able to collect stamps for gorgeous vivo | Villeroy & Boch Group glassware items.
Inspiring national pride with Orange Patches at Albert Heijn
Orange is associated with optimism and energy, and that’s exactly what the Dutch soccer players need during the 2022 World Cup! On its quest to encourage its shoppers to stand behind the Dutch national soccer team as well as strengthen connections amongst its communities, Albert Heijn launched an instant loyalty campaign with ‘Orange patches’.
Sparking joy at El Corte Inglés with vivo | Villeroy & Boch Group
It’s the most wonderful time of the year! Shoppers at El Corte Inglés can immerse themselves into the season full of joy and kindness by setting their Christmas tables with the functionally elegant vivo | Villeroy & Boch Group range!
Hyper-personalization and retail media are fastest growing retail loyalty trends
What a difference a year makes. In just 12 months, our whole world has turned completely upside down. Some retail trends have done a complete 360! No one could have predicted the current environment. A shocking war, skyrocketing energy costs, and unprecedented labor shortages. Inflation is at its highest in forty years*.
BrandLoyalty's Best of 2022
Scroll through BrandLoyalty's yearly review - reflecting on all highlights of 2022.
After its loyalty campaign with Royal VKB glass storage last year, IGA inspires families to cook together this winter season, as shoppers can collect beautiful ovenware and bakeware items.
Capture customer attention with engaging and fun experiences on your very own digital channels. Rewarding your customers has never been this easy and fun.
As of January 23rd, Japan’s retailer Daiso has taken its shoppers on a magical trip through Disney’s infamous metropolis – Zootopia – by launching its first Fixeez campaign. More than 12 million Fixeez at approximately 3,100 stores nationwide are available to be collected. 24 different characters in total, ranging from the familiar CG art from the movie to the cartoon-style character art.
BrandLoyalty celebrates Disney’s 100th anniversary with ALDI Belgium in latest loyalty campaign
BrandLoyalty has announced its first loyalty campaign with ALDI Belgium, offering 'Disney 100 Year' glasses for free, to enthuse and reward its loyal customers.
For just over 3 months, shoppers at EDEKA Rhein-Ruhr can get their hands on ZWILLING’s high-quality Five Star Plus knife range through the retailer’s latest loyalty campaign.
Make every mealtime magical with Disney & Carrefour
Carrefour has teamed up with BrandLoyalty to offer families an extraordinary Disney cooking experience to celebrate Disney's100th anniversary. The ‘Disney Food Lovers’ campaign is an entertainment-filled adventure that encourages families to cook together.
Opportunity Partners announces intent to acquire Brand Loyalty International B.V.
Opportunity Partners, the investment company of Dutch entrepreneur Robert van der Wallen, announced today the intent to acquire Netherlands headquartered Brand Loyalty International B.V., a leading global provider of tech-enabled data-driven consumer loyalty solutions originally founded in 1995.
