5 min | © 2021 Disney
Following the first movie release in 1977, Star Wars has continued to capture the hearts and minds over the last 45 years. It’s ever-deepening, timeless, mythological tale of good versus evil, set in a galaxy far, far away takes multiple generations on a journey that triggers the imagination of all.
Filled with noble Jedi knights, fearsome creatures, and cruel villains. With The Force as a central theme. The Star Wars brand is a global cultural icon with four decades of entertainment licensing leadership, it’s always on always accessible through year-round touchpoints.
Star Wars in store
Star Wars is a brand that truly spans generations and brings people together with timeless storytelling. Running a campaign based on Star Wars raises the opportunity to benefit year-round from these successful movies, especially with more movie content to come.
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