Best Customer Experience
Be More Super at Albertsons in the United States
Best Coupon / Voucher Based Loyalty Programme – Virtual or Paper
Be More Super at Albertsons in the United States
5 min
The Oscars of the loyalty industry, the International Loyalty Awards, celebrate excellence, innovation, and best practice in the loyalty industry across the world. This year, BrandLoyalty is proud to be nominated for 5 awards for campaigns and innovations launched in 2021.
BrandLoyalty's nominations are...
Best Customer Experience
Standi: Your next hand-out doesn’t need hands!
Best Coupon / Voucher Based Loyalty Programme – Virtual or Paper
Standi: Your next hand-out doesn’t need hands!
Best Use of Technology
Standi: Your next hand-out doesn’t need hands!
Be More Super boosts engagement at Albertsons
With the power of Disney and Marvel, BrandLoyalty helped Albertsons to drive customer acquisition, reward spend and excite shoppers with an emotionally engaging experience that encourages everyone the be the hero they want to be! To activate the campaign in COVID-19 times, BrandLoyalty included a digital trading experience allowing shoppers to digitally trade the collected cards by directly or randomly swapping these with other users of the Be More Super App.
The campaign successfully stretched shopper basket size and store frequency over the course of 8 weeks. Shoppers demonstrated a high level of engagement with both the physical and digital aspects of the program. Want to change your shoppers’ behavior too? Reach out to us via the below link.
Standi: a ‘first-of-its-kind’ global innovation that delivers stamps (and reward packs) hands-free.
Unmanned and automated retail, that is not our future, it’s our present. The upsurge of self-checkout is allowing a quick and easy ‘just walk out’ experience that many find fascinating. However, as an increasing number of shoppers leave the store without any interaction with a cashier, we are left wondering how does this impact our clients - high-frequency retailers. At the same time, it challenges us how we, as leaders in campaign-based loyalty, make sure we generate the same or more impact with our loyalty campaigns. Our moonshot was to create a way to distribute stamps and flow-packs even if the shoppers opt for a self-service checkout.
Shared success stories
Discover more work from BrandLoyalty and read how we fulfill big wishes and provide small pleasures in our case study section.
Read success storiesWe change shoppers’ behavior
BrandLoyalty provides winning loyalty campaigns by connecting high-frequency retailers, our partners, and shoppers.
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